Chinese Commercial Advertisement Archive
Overview
The Chinese Commercial Advertisement Archive is an image-based interdisciplinary project developed by Nanjing University, focusing on the collection and analysis of historical Chinese commercial advertisements.
Institution
Nanjing University
Key Features
- Image-based digital archive
- Historical commercial advertisements
- Interdisciplinary research approach
- Visual culture studies focus
- Chinese commercial history documentation
Access
- URL: Ephemera
- Access Type: Research Archive
- Language: Chinese
Research Applications
- Visual culture studies
- Commercial and economic history
- Chinese social history
- Media and advertising studies
- Digital humanities methodologies
- Art and design history
Technical Details
- Digital image collection
- Search and browse interface
- Metadata documentation
- Academic research platform
- Visual analysis tools
Historical Scope
- Chinese commercial advertisements
- Historical periods coverage
- Cultural and social context
- Economic development patterns
- Visual design evolution
Significance
Provides unique insights into Chinese commercial culture and visual history through systematic collection and digitization of advertisement materials, offering valuable resources for interdisciplinary research in visual culture, economic history, and social studies.